Majoritee showcases shirts from 50 brands run by Women, LGBTQ and People of Color.
Launched on Labor Day, 2018
In less than 500 days the US youth expects to reach majority minority crossover. Millennials and Gen Z are the tipping generations that make up this diverse group. Some brands and websites have responded to support this change in reign, some haven’t. Majoritee is a curated website that spotlights shirts made by 50 talented LGBTQ, women, and/or designers of color. It’s a website that encourage’s everyone to discover and support this new majority.
This project focuses on shirts because it’s a universal product. Shirts are a great canvas for self expression, and easily allowed me to showcase a spectrum of designers.