The Majority Group is a curated collection of brands with diverse founders and circular processes.
Launched on Labor Day, 2018
In less than 500 days the US youth expects to reach majority minority crossover. Millennials and Gen Z are the tipping generations that make up this diverse group. Some brands and websites have responded to support this change in reign, some haven’t.
The Majority Group is a curated website that spotlights apparel and products made by 50 talented, diverse founders. We also focus on brands that recognize the impact apparel has on the environment and consciously operate to offset their carbon footprint. We post written and video interviews to share their journey and vision. Check out these brands challenging convention.