WORK

Entrepreneurial marketer with proven success creating strategies that drive efficient ROI, performance and LTV across all stages of growth. Interested in the intersection of marketing, community and communication.

 

Creator | The Majority Group | brands fashion can’t compete with 

Curated website that spotlights brands and interviews with diverse founders
creating for the circular economy. Features intimate video and text-based interviews with founders to share their journey.

Manage website and social, conduct interviews, produce original photography, run
integrated marketing campaigns. Collaborate with a videographer and visual designer.

 

Marketing Strategist | Sightworthy | optimizes video for social                 current board member

Developed and led digital marketing campaigns through acquisition funnel; owned content calendar strategy, referral programs and SEO, attended board meetings when available.
• Achieved 35% higher revenue due to effective content engine. Highlights include IGTV
campaigns and co-created content with founding Shutterstock employee
• Managed two direct reports; social media manager and content writer

 

Digital and Content Marketer | Someone Somewhere | digitally native retail brand

Responsible for launching US website and physical pop-up store on Abbot Kinney in LA.
Project managed launch timeline and worked closely with cross-functional teams and
agencies to develop launch content including positioning, SEO, messaging and pricing.
• Led brand guidelines effort; conducted workshops, surveys and interviews to align team, influencers and photographers
• Rewrote Influencer contracts and implemented ROI tracking system. Secured top
Influencer, 2nd top performing referral traffic source
• Wrote US-facing campaign copy (email, media, social, in-store, direct-mail)
• Created and translated 95 new product webpages to educate market and for SEO rank
• Facilitated overhaul of Twitter and YouTube to better index on Google ahead of launch
• Helped launch event at WeWork Mexico and supplied strategy for tracking conversions

 

Director of Marketing | Webdam by Shutterstock (now Bynder) | Enterprise SaaS

Managed +$2.6M budget to drive acquisition strategy through digital and content
marketing. Resulted in 80-90% of deals closed due to marketing-related activities.
• Focused on CPL and ROAS; delivered 106% leads and 118% new opportunities
compared to goal
• Managed and produced content calendar around SEO strategy, customer persona and
insights, product roadmap, industry trends and market dynamics
• Managed Marketing Coordinator, SEO agency of two, PPC agency of two and a contract
team of four for content and email marketing with a focus on career development            •  Created relationships with advertisers, influencers and experts to drive engagement
• Liaised with media, industry analysts and Shutterstock Comms team to maximize PR
• Worked with marketing team to manage site development, measure initiatives and
ensure optimized performance and ROAS
• Completed full rebrand of Webdam, including over 7,000 creative assets within three
months; launched products, features and segmented nurture tracks
• Selected by leadership to run “high performance culture” committee of twelve

 

Head of Marketing & Ops | BetterCompany (now TheMuse) | social mobile app startup

Third employee, first non-technical hire. Ran point with founder following series A $6
million funding to build team, scale operations, and develop and set culture.
• Set forth vision with founder; conducted internal strategy sessions and user testing
• Led workshops and interviews to set brand values, mission, tone and positioning
• Wrote in-app communication manual; hired, trained and managed CX coordinator
• Ran point for first large-scale enterprise sales RFP, client: Lululemon
• Collaborated with product to execute on-time launch; Led post-launch marketing efforts

 

Director of Demand Gen | Market Metrix (acquired by Clarabridge) | CX startup

Created marketing content to drive site traffic; increased monthly lead average by 43%,
demo requests by 68%, web traffic by 100% and marketing ROI by 815%
• Collaborated with EVP of Marketing and Product to deliver all marketing activities,
including investor presentations, content calendar, PR and client dev strategy
• Owned content and comms strategy and execution by persona, vertical and geography
• Only non-executive involved in Clarabridge/Market Metrix integration workshop to
develop branding and positioning. Led company-wide integration efforts
• Led company-wide acquisition integration efforts. Ran weekly meetings with department heads to hit target 30/60/90 day goals
• Owned communication of MMHI index results, independent survey of 30K hotel guests
• Collaborated with Head of Sales to develop and lead Sales Kickoff for +20 attendees

 

SKILLS & TOOLS  Salesforce | Marketo | Google Analytics | Excel | Trello | WordPress | HTML | CSS | Paid Ads | Google Adwords | Shopify | Greenhouse| | MailChimp | Hootsuite | Photography | Video

 

EDUCATION
University of San Francisco | MBA: Entrepreneurship & International Business
Fordham University | BS: Business Administration, Marketing

UC Berkeley Extension | HTML & CSS, Data Modeling & Database Design
General Assembly | Intro to Photoshop, Advanced Excel, Content Strategy, User Research Techniques

 

HOBBIES

2X Ironman | Member of Women Catalysts | USF MBA Alumni Mentor | Marketing Advisor to Garden Creamery

 

CONTACT

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