Design Project: Custom Triathlon Kit for Rare Bird Athletics

San Francisco-based triathlon club Rare Bird Athletics needed a cycling and triathlon kit. It needed to be consistent with the existing brand, unify multi-sport athletes under one look and distinguished them apart from the masses.

As you can see from the final designs below, we leaned heavily on the ‘bird’ theme.

Our objectives:

  • Use the bright brand colors to draw attention to the rider, but black and patterned ‘plumage’ to add a sleek but boldness to the kit.
  • Let the design speak for itself/avoid unnecessary verbiage. Only use the team name, city or origin and partner team logo on the kit.
  • Create a kit that would be flattering on various body types.
  • Allow the design to be extensible into future product lines.

RAREBIRDBibsPelotonRAREBIRDArmWarmersStdRAREBIRDTriShortsCompRAREBIRDBikeJerseyFondo

RAREBIRD BAG

The Results:

You can view all currently available Rare Birds items for purchase on the Jakroo store. This project was completed by WARCAT: Cliff Warren and Lola Catero.

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