The Majority Group is a curated collection of brands with diverse founders and circular processes. Launched on Labor Day, 2018 In less than 500 days the US youth expects to reach majority minority crossover. Millennials and Gen Z are the tipping generations that make up this diverse group. Some brands and websites have responded to support […]
Author: Lola Catero
SF Skills. NY Swag.
Design + Marketing: Custom Bike Kit for AIDS/LifeCycle Ride
SheSpoke is one of the few all-female bike crews that complete the 545-mile AIDS/LifeCycle ride down the coast of California each year to raise funds and awareness in the fight against HIV/AIDS. When it came time to design their cycling kits, we felt it important to focus on women. During our research, we found that […]
Design Project: Race Medals for Team Cancer Sucks
Team Cancer Sucks is an endurance sports community on a mission. They race to raise funds that help cancer patients access the medical care they need to live. When one of the founders AJ lost his own battle to cancer, the AJ STRONG run began. This year was the 3rd annual AJ STRONG run, and […]
Design Project: Custom Triathlon Kit for Rare Bird Athletics
After a several years of Team-in-Training, a few San Francisco-based athletes were ready to create their own thing. Named Rare Bird Athletics, they wanted a cycling and triathlon kit to easily spot each other riding over the Golden Gate Bridge or running through the Presidio. The driver for this kit was that several of the […]
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