ALC, AIDSLIFECYCLE, Lifecycle, AIDS/Lifecycle, Custom kits, bike kits, silence is death, silence equals death, silence = death, jakroo, shespoke, bike kits, custom bike kits, design, bike kit design, custom kits, black lives matter, hiv awareness, aids awareness, hiv, aids

Design + Marketing: Custom Bike Kit for AIDS/LifeCycle Ride

design

SheSpoke is one of the few all-female bike crews that complete the 545-mile AIDS/LifeCycle ride down the coast of California each year to raise funds and awareness in the fight against HIV/AIDS.

When it came time to design their cycling kits, we felt it important to focus on women. During our research, we found that 81% of the women diagnosed with HIV are women of color. 

To strengthen what became a message of solidarity, education and support, we decided to team up with cyclists-of-color team the Brown Brakers, who were also participating in AIDS/LifeCycle. With the two team’s powers combined, we agreed on kit objectives below.

Objectives:

  • Create a kit that pays tribute to the original SILENCE = DEATH triangle
  • Print key statistics about women of color affected by HIV
  • Incorporate #BLACKLIVESMATTER to highlight that this is a present-day fight
  • Design a bold kit that stands out against the masses
  • Unite the two teams under a cause that impacts our community
  • Bring awareness to the fact that women and minorities are disproportionately affected by HIV

ALC, AIDSLIFECYCLE, Lifecycle, AIDS/Lifecycle, Custom kits, bike kits, silence is death, silence equals death, silence = death, jakroo, shespoke, bike kits, custom bike kits, design, bike kit design, custom kits, black lives matter, hiv awareness, aids awareness, hiv, aids

Results:

  • Designed and produced a total of 12 units: three bike jerseys with each one of the two team’s logo on the sleeve (and each with a different statistic below), one bike vest, one pair of bib shorts, one pair of bike shorts, one pair of arm sleeves, one bike hat and one bag. Statistics used on bike jerseys:
    • One in four people with HIV in the US are women.
    • 81% of the women diagnosed with HIV are women of color.
    • Black women are 16 times more likely than white women to be diagnosed with HIV
  • Sold over 70 units of clothing to over 35 people  
  • Worn by the CEO of the SF AIDS Foundation, who gave the team a shout out for recognizing how HIV/AIDS impacts women and people of color
  • Extended the shop to be open indefinitely so other riders could purchase the kit – there was a lot of interest was a lot of interest
  • Created a follow-up HTML email for post-kit purchasers to keep awareness and support alive (74% open rate)

Email marketing, marketing automation, mailchimp, html, email best practices, digital marketing, email subject lines, CTA, CTA buttons, online marketing, digital marketing

Design Project: Race Medals for Team Cancer Sucks

design

Team Cancer Sucks is an endurance sports community on a mission. They race to raise funds that help cancer patients access the medical care they need to live. When one of the founders AJ lost his own battle to cancer, the AJ STRONG run began.

This year was the 3rd annual AJ STRONG run, and Team Cancer Sucks wanted to make it more official. Professional bibs, timing chips, options to run virtually…and dope medals for finishers.

Team Cancer Sucks is iconic for having the boldest, freshest kits and swag on course, so the medals had to follow suit. When WARCAT was tasked with the project, we knew we had to do right by them.

We mocked up few designs and shared them with the team – and only needed to do one iteration! Unheard of in design-land. Details below.

Objectives:

  • Produce a medal for the 3rd Annual Run that captures AJ’s “BE ABOUT IT” ethos
  • Ensure design complements the existing bold, fresh, colorful Team Cancer Sucks brand
  • Create photogenic medal so recipients post and promote on social
  • Honor the race purpose, AJ and our city on the medal without overcomplicating design

Results:

  • Designed, produced and shipped 200, bold 3 ½” diameter circular spinning medals, awarded to local and virtual finishers
  • Race participants posted tons of photos (examples below) on social media
  • Medal design was so well received it was extended into the race shirts
  • Approached by other race producers about designing their medal

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WARCAT helped on the AJ STRONG medals, but the Team Cancer Sucks brand creates its own amazing kits to help decrease the financial burden on families living with loved ones with cancer. Check them out.

Design Project: Custom Triathlon Kit for Rare Bird Athletics

design

After a several years of Team-in-Training, a few San Francisco-based athletes were ready to create their own thing. Named Rare Bird Athletics, they wanted a cycling and triathlon kit to easily spot each other riding over the Golden Gate Bridge or running through the Presidio.

The driver for this kit was that several of the members were training for Ironman Canada and were itching to represent on the course. The team wanted the kits to feature distinguishable markings, be consistent with the existing brand and unify the multi-sport athletes under one look.

The team wanted the kits to feature distinguishable markings, be consistent with the existing brand and unify the multi-sport athletes under one look.

As you can see from the final designs below, we leaned heavily on the bird theme.

Objectives:

  • Create cycling, triathlon, running gear and swag
  • Use the bright brand colors to draw attention to the rider, but black and patterned “plumage” to add a sleek but boldness to the kit
  • Let the design speak for itself/avoid unnecessary verbiage
  • Create a kit that flatters many body types
  • Design for extensibility for future product lines

RAREBIRDBibsPelotonRAREBIRDArmWarmersStdRAREBIRDTriShortsCompRAREBIRDBikeJerseyFondo

RAREBIRD BAG

Results:

You can view all currently available Rare Birds items for purchase on the Jakroo store. This project was completed by WARCAT: Cliff Warren and Lola Catero.

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