Tag: Design

ALC, AIDSLIFECYCLE, Lifecycle, AIDS/Lifecycle, Custom kits, bike kits, silence is death, silence equals death, silence = death, jakroo, shespoke, bike kits, custom bike kits, design, bike kit design, custom kits, black lives matter, hiv awareness, aids awareness, hiv, aids

Design + Marketing: Custom Bike Kit for AIDS/LifeCycle Ride

SheSpoke is one of the few all-female bike crews that complete the 545-mile AIDS/LifeCycle ride down the coast of California each year to raise funds and awareness in the fight against HIV/AIDS. When it came time to design their cycling kits, we felt it important to focus on women. During our research, we found that […]

Design Project: Race Medals for Team Cancer Sucks

Team Cancer Sucks is an endurance sports community on a mission. They race to raise funds that help cancer patients access the medical care they need to live. When one of the founders AJ lost his own battle to cancer, the AJ STRONG run began. This year was the 3rd annual AJ STRONG run, and […]

Design Project: Custom Triathlon Kit for Rare Bird Athletics

After a several years of Team-in-Training, a few San Francisco-based athletes were ready to create their own thing. Named Rare Bird Athletics, they wanted a cycling and triathlon kit to easily spot each other riding over the Golden Gate Bridge or running through the Presidio. The driver for this kit was that several of the […]